The Everyday Collection

Led the creative team for the Everyday Collection Launch - all channels including Model & Product Photography, Copy, Packaging, PR Boxes, Merchandising, Video, Social, Paid ads, & Digital content updates.

Every Wear. Every You. Everyday. Your lashes, but better. Embrace your natural lashes with our new Everyday Collection from Lilly Lashes—our shortest length, lightest, and most natural volume yet made from high quality faux mink. This collection is designed for everyone, every day, with wispy and fluffy volume that doesn’t weigh down your lids. Wear the Everyday Collection to work for a casual look that enhances your natural lash line or experiment with minimalist makeup styles on days that you don’t want to go full glam.

The Everyday Collection is designed for everbody. Find the perfect lash to complement your natural eye shape, wear your glasses without hassle, and add a little bit of glam to your day-to-day routine. Get the confidence and volume of Lilly Lashes without the drama—perfect for daily wear with glasses, a casual night out, or your first-time adding lashes to your look.