Urban Decay Merchandising & Digital Design

Each seasonal campaign at Urban Decay was an opportunity to evolve the brand's visual story across retail, digital, and experiential touchpoints. Working closely with the Creative Director, founder, and product development team, I helped translate new product launches and seasonal concepts into cohesive campaigns that maintained the brand's distinctive voice while pushing its creative expression forward.

I led the merchandising design team through concept development and execution, overseeing the creation of visual merchandising, digital assets, and in-store collateral for a global retail footprint. From flagship environments and point-of-sale displays to web experiences and event graphics, every touchpoint was designed to deliver a consistent and immersive brand experience.